Alex Huereca
Texas REALTOR®
Alejandro “Alex” Huereca is a bilingual Texas REALTOR® proudly serving the El Paso, Texas community since 2012. Fluent in both English and Spanish, Alex has built a reputation for professionalism, leadership, education, and client-focused service throughout the local real estate industry. Licensed by the Texas Real Estate Commission under license #618164, he is the founder and broker of The Purple House Real Estate Group, a brokerage built on integrity, innovation, and a commitment to helping clients achieve their real estate goals.
Throughout his career, Alex’s primary mission has been to educate and serve home buyers, sellers, investors, landlords, and tenants by providing the knowledge and guidance needed to make informed real estate decisions. He believes that every client deserves honest advice, personalized attention, and professional representation during one of the most important financial decisions of their lives.
With more than a decade of experience in residential real estate, property management, leasing, relocation, and investment properties, Alex has developed a deep understanding of the El Paso housing market. He is especially passionate about helping first-time homebuyers, military families relocating to Fort Bliss, and sellers looking to maximize the value of their homes. His ability to combine traditional customer service with modern technology and market data allows him to create a seamless and enjoyable experience for his clients.
Alex is highly involved in organized real estate at the local, state, and national levels. His leadership and service within the Greater El Paso Association of REALTORS® (GEPAR) and other professional organizations demonstrate his commitment to advocating for both REALTORS® and property owners throughout Texas. His leadership positions and industry involvement include:
• 2026 President – Greater El Paso Association of REALTORS® (GEPAR)
• 2025 President-Elect – GEPAR
• 2024 Secretary/Treasurer – GEPAR
• 2023 Governmental Affairs Chair – GEPAR
• 2022 Governmental Affairs Vice Chair – GEPAR
• 2021–2022 Board of Directors – GEPAR
• 2022–2026 Property Management Committee Member – GEPAR
• 2019–2026 Budget and Finance Committee Member – GEPAR
• 2018–2026 Governmental Affairs Committee Member – GEPAR
• 2017–2026 Education Committee Member – GEPAR
• 2016–2026 Texas Real Estate Political Action Committee (TREPAC) Member
• 2017–2025 TREPAC Major Investor
• 2020 TREPAC Local Committee Chair
• 2013–2026 Member of the Women’s Council of REALTORS® El Paso Del Norte
• 2021 Women’s Council of REALTORS® El Paso Del Norte Membership Director
• 2020 Women’s Council of REALTORS® El Paso Del Norte Programs Director
• 2019 Women’s Council of REALTORS® El Paso Del Norte Secretary
• 2023–2024 Mortgage Bankers Association (MBA) Member
• 2024 National Association of Hispanic Real Estate Professionals (NAHREP) Member
Alex has also earned several respected REALTOR® designations and certifications that reflect his dedication to continuing education and professional excellence, including:
• PSA – Pricing Strategy Advisor
• SRS – Seller Representative Specialist
• ABR – Accredited Buyer’s Representative
• CIPS – Certified International Property Specialist
• AHWD – At Home with Diversity
• TRLP – Texas REALTORS® Leadership Program
• TRLS – Texas Residential Leasing Specialist
Clients and colleagues recognize Alex for his strong communication, market knowledge, leadership, and dedication to customer service. His online profiles and client reviews consistently highlight his professionalism, responsiveness, and commitment to helping clients feel confident throughout the buying or selling process. Zillow reports years of successful transactions and positive client experiences, while Realtor.com and Homes.com showcase his expertise in relocation, new construction, investment properties, and residential sales throughout the El Paso market.
Today, Alex continues to lead The Purple House Real Estate Group and El Paso Renters with a focus on education, innovation, and exceptional customer service. He takes pride in the trust his clients place in him and remains passionate about helping families, investors, and homeowners achieve their real estate goals while building long-term relationships throughout the El Paso community.
